For some smokers, the decision finally to quit is inspired by uncomfortable conversations they’ve had with partners or children, a health scare, perhaps, or even a determined and positive move to pursue a healthier lifestyle.
For others, particularly in the past several years, it has been the very real prospect that there is an alternative product available that will — hopefully, just for a short while — keep pumping nicotine into your system, but get you off the weed.
Welcome to the world of e-cigarettes and vaping, or what the tobacco giants have quickly termed their “next generation products” or “new categories” for smokers.
For the two big cigarette companies listed on the London market — British American Tobacco and Imperial Brands — as
